The rise in the global activewear market has been a major trend, going from left-of-stage to catwalk runway in a matter of seasons. The Autumn/Winter collection by Stella McCartney for Adidas was made up of more than 140 pieces.
Sportswear has become a modern lifestyle statement in a range of environments - equally comfortable on the streets or on the gym floor. Cross over collections like Adidas Neo, collaborations such as Stella McCartney, Farrell Williams, NikeLab and others are all underlining this movement.
Our shoot mixes street-style looks with wearable precision pieces. Shot on location in a London warehouse, the industrial backdrop showcases the bold neon colours and contemporary fabrics.
Photography, art direction and styling: I Heart Studios | Model: Mecia Simson | Hair and make up: Justina Sullivan.