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iHeart Studios iHeart Studios

Maru Swimwear
Behind the scenes

Posted by the Creative Department

When it came to choosing the right location to shoot Maru’s seasonal campaign, we wanted somewhere that would mirror the energising prints and modern cuts of this newly relaunched brand.

The answer? Green Point, a trendy suburb in Cape Town renowned for its bustling social scene and sun-soaked shores. Leaving the mid-winter January drizzle behind, the I Heart Studios crew flew 12 hours south to join the Maru team spending the first two days recceing the right location and finalising our models before the day of the shoot.

Blessed with balmy temperatures and an abundance of light, the final shots and video footage captured were used to showcase Maru’s latest collection and featured across multiple touchpoints including print, online and social media.

After a full but rewarding week (the project included 3 weeks’ prep in the UK beforehand), we wrapped; exhausted but excited about what we created and where our next adventure would lead us to...

If this project has caught your eye and you’d like to discuss a new project with us,
we’d love to hear from you business@iheartstudios.com