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Drift Innovation shoot

Posted by the creative department

We were recently approached by one of the world’s most experienced and trusted wearable camera brands. Drift Innovation manufactures a host of action cameras including the recently released Compass range.

I Heart Studios were briefed with art directing and shooting a selection of creative images in London, capturing a day on the move without interrupting it. Our studio based creative still life execution was bold, playful and product lead. The imagery was rolled out internationally through their homepage, social media channels and in-store point of sale.

The Compass can record rich, crystal-clear HD 1080p video and 8MP photos. And with a full 4 hour battery life, 10GB of free cloud storage and multiple mounting options, you'll never miss a moment. With the Drift Life app, you can control Compass's every move, from viewfinding, to shooting photos and capturing video.

There are more interesting projects on the horizon and we look forward to building a strong relationship with Drift Innovation as they continue to grow and evolve.

Discover more https://driftinnovation.com/

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I Heart Studios Team