Steeped in history and surrounded by miles of rugged terrain, the mountainous region of Majorca’s Port de Pollenca provided a dramatic backdrop to shoot promotional material for Drift’s newest 4K Ghost camera.
Beginning in London, the month-long project started with the I Heart Studios production and creative teams developing a concept for the campaign based on the client’s objectives. With a clear vision in mind, next the styling and casting teams worked together scouting a model who not only looked the part but one that could master riding a vintage Triumph. With our multi-talented model booked and wardrobe choices agreed, the I Heart Studios team jetted to the Balearic island and went straight into recceing the right location ahead of filming.
Shooting the campaign by drone, closing down the mountain roads was essential to securing uninterrupted footage in a cinematic setting. Spanning climatic cliff tops and a luminary landscape, the powerful stills and video footage perfectly captured the brand’s DNA of adventure and thrill of the open road.
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