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Reposition swimwear label Maru in the marketplace by creating an aspirational lifestyle-driven brand campaign.


Tasked with elevating Maru Swim to a broader audience, I Heart Studios provided a full services package for its new swimwear campaign: styling, shooting, art directing and producing a stunning collection of content for use on the client’s newly designed website. Featuring both womens and menswear, the sun-drenched shores of Cape Town’s coastline chimed with the label’s vibrant colourways and sporty silhouettes.


Marketing content includes campaign stills, creative life images, brand film and behind-the-scenes film.

I Heart Studios fulfilled our brief at every level right through from the planning process to delivering the finished imagery with the result that we have a wide range of content for both our website and social media platforms. The attention to detail and professionalism of the whole team has been exemplary and it has been a pleasure to work with them.

Lisa Crossely - Marketing Director

Maru Swimwear

Art direction, photography, styling and production by I Heart Studios
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